She’s bold. Adventurous. Nomadic. Strong.

But who is she?

She is Burberry’s new muse, one celebrated in their latest fragrance, Her.

The first female scent for the #newera Burberry, the fragrance remains true to its roots (or check), riffing on the Burberry of old with a familiar face at its helm. Cara Delevingne – the enigmatic multi-hyphenate and true blue Brit – fronts the campaign, which is shot around London. Lensed by Juergen Teller, the spritely model-turned-actress is captured in a series of candid images in her hometown; a visual representation of the scent and its energetic spirit. Cara even recorded her own rendition of ‘Maybe it’s because I’m a Londoner’, a song dedicated to the city she loves, as the campaign’s accompanying soundtrack.

But its not the only piece of Burberry’s past to be revisited. The bottle – pale pink and curved at its edge – is inspired by the archival design of Burberry’s first fragrance, ‘Burberrys for Men’, which launched in 1981.

As for the scent itself, it’s an ode to the adventurous spirit of a Londoner. Created by the one and only Francis Kurkdjian – a master perfumer in his own right – the fragrance is a bold declaration of love for London. Vibrant, fruity and floral, it opens with a burst of red and dark berries, blackcurrant, blueberry and raspberry. Its heart is a floral one – think British gardens abloom in Spring – with notes of jasmine and violet. Then dries down to a deep base of dry amber and musk, much like London life after-dark. It’s both moody and mysterious, beautiful and bright – an idiosyncratic scent to be enjoyed both day and night.

For Kurkdjian – and any true Londoner – it’s all about making a lasting impression. “Her Eau de Parfum by Burberry is unique because it is a memorable signature. To achieve that, you need a strong accord, an olfactive story that translates your vision. The combination of these sunburst berries and British spirit blended with the ambery musky accord brings this very unique signature. You can immediately recognise when someone is wearing it.”

A scent to be remembered in, perhaps Kurkdjian sums it up best: “It’s a signature scent”.

Our new signature scent. Your new signature scent. Her new signature scent.

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Burberry Her Eau de parfum 100ml, $180.
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