What do you get when cross everyone’s favourite pint-sized actress with everyone’s favourite jewellery brand? The new Pandora collection faced by Millie Bobby Brown.
Launching later this year, the first official global campaign for Pandora’s new jewellery collection will be fronted by Millie Bobby Brown, an actress and activist committed to effecting positive change among her generation. For a collection that celebrates self-expression, the partnership is fitting, with Brown’s impact on modern pop culture a positive one. Pandora’s Chief Creative and Brand Officer Stephen Fairchild says of the partnership: “Millie Bobby Brown is the perfect ambassador for the next generation of Pandora jewellery that empowers young women to express themselves. Not only an accomplished actor and making her presence as a voice of her generation known, she also brings a youthful and individual approach to jewellery that perfectly complements Pandora’s vision and creativity.”
The two-time Emmy nominee and star of Netflix series Stranger Things has signed a two-year contract with the beloved jewellery brand. “I feel extremely honoured to be partnering with Pandora. I love Pandora because everyone can tell their own story, and each symbol can represent your individuality.” In addition to acting, Brown is also UNICEF’s youngest-ever Goodwill Ambassador Brown and the youngest person to feature on the Time 100 list of the world’s most in influential people, something which resonates with the Pandora brand.
Lensed by acclaimed fashion photographer Cass Bird, the campaign features pared-back, contemporary images of Brown shot in her adopted hometown of Atlanta, Georgia, wearing her personally curated edit of jewellery from the new collection. Coinciding with the images, a digital film will be released featuring Brown, highlighting her personal connection to the new pieces.
The campaign will be launched digitally in October.