Here’s a lesson for any brand looking to overhaul its image for a big style comeback: endear yourself to Virgil Abloh, aka the busiest man (exception perhaps Karl Lagerfeld) in fashion today.

The architect-turned-designer, sometimes music video director, longtime artistic partner of Kanye West, creator of the sneaker of the century, and now head of menswear at Louis Vuitton, also happens to own one of the coolest labels in the game.

(Side note: can you believe it’s been just four years since his first Off-White runway show?)

Abloh is also a master at the successful mainstream brand partnership, having recently worked with the likes of Nike and Ikea, as well as Moncler and even the New York City Ballet. So whats the difference between this sweatshirt and a plain Championship version costing one-fifth of the price? Those signature duct tape-like stripes and a hint of the Master Abloh magic. Champion by name, champions by association.

CLICK HERE TO SEE THE OFF-WHITE SPRING/SUMMER 2018 RUNWAY SHOW IN FULL.

Off-White C/O Champion, Cotton-blend Jersey Sweatshirt, $715 at Net-a-porter. SHOP NOW


THIS ARTICLE WAS ORIGINALLY PUBLISHED IN THE GRAZIA AW18 PRINT EDITION

GET YOUR COPY OF ‘THE IDENTITY ISSUE’ HERE

Art direction: Dane Stojanovic
Photographer: Sevak Babakhani
Assistants: Patrick Zaczkiewicz and Susannah Best

thoughts?