CREDIT: Instagram @romeestrijd

From the kinky-meets-cool at Alexander Wang to the intricate at Oscar de la Renta and Versace, the message from the Autumn/Winter 2016 catwalk was clear: chokers are still a thing. So it was only natural that we then saw practically every PYT trying the trend at Coachella last month. Taylor Swift noticed the neck-movement too, posting a pic of her choker-clad ‘Chella crew on Instagram claiming, “I feel like maybe chokers are the new flower crowns?”

Given that it’s still all eyes on the neck, now’s a better time than ever to address its specific ageing concerns.
After all, ask any skin expert for their top anti-ageing advice and second to the obvious mother of all truths to “wear sunscreen all day, every day”, it’s generally “take creams and serums down to the chest.” Why? Our neck is more vulnerable to gravity’s pull, plus any age spots, sagging and lines on the neck area are trickier to treat than those north of the jawline. 

TaylorSwift_Instagram_choker
CREDIT: Instagram @Taylor Swift

Whether its a collagen-spiked cream to plump and improve elasticity, a lifting mask to strengthen contours or a delicate serum to improve texture, here is our dream line-up for addressing your every pre-choker neck need. 

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DR DENNIS GROWW, FERULIC + RETINOL FORTIFYING NECK EMULSION, $120. SHOP NOW 1280X720EsteeLauder

Estee Lauder, New Dimension Tighten + Tone Neck/ Chest Treatment, $165. SHOP NOW

1280X720Clinique

Clinique, Sculptwear Lift and Contour Serum for Face and Neck, $108. SHOP NOW 1280X720Natio

Natio, Renew Neck & Decolletage Cream, $24.95. SHOP NOW

 1280X720Shiseido

Shiseido, Benefiance Concentrated Neck Contour Treatment, $80 SHOP NOW

 1280X720BiodexiaBioxidea, Miracle24 Neck mask, $70, SHOP NOW
1280X720LaPrairie

La Prairie, Anti-Aging Neck Cream, $290, SHOP NOW
1280X720DrBrandtDr Brandt DNA Firming Neck Cream, $107. SHOP NOW1280X720Chantecaille

Chantecaille, Biodynamic Lifting Neck Cream, $259. SHOP NOW
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WRINKLE SCHMINKLES, NECK SMOOTHING KIT, $39.95. SHOP NOW

COVER IMAGE: Instagram @romeestrijd

thoughts?