Whether you have a steady rotation of statement necklaces or wear the same pair of gold studs each day, chances are when you invest in fine jewellery, you make it count. Which is why uncovering a super cool and ultimately covetable new jeweller basically rocks our world. Meet Anissa Kermiche, her debut collection comprises tongue-in-cheek, provocative pieces that have the ability to communicate a very chic ‘f*ck you’.  

After completing multiple courses in jewellery design at Central Saint Martins, Kermiche wanted to create jewellery that reflected the generations of successful, powerful and funny women she saw around her. We love the juxtaposition of don’t-give-a-damn attitude with the feminine finery of each piece. 

We asked Kermiche exactly where this salty yet sassy attitude stems from. “I come from a conservative family where women shouldn’t be too loud, too eccentric, too feminine. My strict upbringing led to a degree in engineering where I was surrounded by nerds and didn’t fit in at all. I dared quit my promising job as a consultant at age 27 and decided to start my jewellery label which had to be a celebration of women and a ‘middle finger’ to my previous life trying to fit in.”

“Wearing jewellery is a statement in itself,” she adds. “The shine and sparkle of a piece is meant to be noticed. I decided to make it even louder by bringing a touch of humour and provocation in the shapes. Pieces like my Rubies Boobies pendant or Le Derriere are irreverential and empowering but still make everyone smile. That was my aim.”

Shop some of our fave Anissa Kerniche pieces below

22erNew1 Anissa Kermiche, French for Goodnight Pendant in gold, $665. SHOP NOW

Anissa Kermiche jewellery
ANISSA KERMICHE, RUBIE BOOBIES PENDANT IN GOLD, $745. SHOP NOW

27erFingerLighter moreGood
ANISSA KERMICHE, FRENCH FOR GOODNIGHT EARRING IN GOLD, $573. SHOP NOW 

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