Gal Gadot is the new Global Brand Ambassador for Revlon. Revlon’s new Wonder Woman will front the Live Boldly campaign, a campaign designed to inspire women to express themselves with passion, optimism, strength and style.

The campaign – which launches later this month – will bring women together through powerful conversions, shared experiences and a celebration of diversity. And what better fit than Gal. The Israeli beauty is an accomplished, strong and talented woman across so many roles, both on and off the screen. An actress, wife, mother, former soldier, former Miss Israel, and advocate for women – she represents exactly what it is to be a woman in this new dawn of strength and solidarity.

“Revlon is such an iconic and groundbreaking brand, a champion of women, and I am so happy to be part of this family now,” says Gadot. “There’s a cultural shift happening, which Revlon celebrates, where feminine power is recognized, and I’m so proud that I get to witness and live this amazing change.”

And Revlon are naturally ecstatic with their acquisition. “Revlon has always celebrated and championed strong, independent women in its iconic campaigns and in its philanthropic initiatives. Gal captures the beauty, strength, modernity and boldness that Revlon represents,” said Fabian Garcia, President & CEO of Revlon. “Gal, and all the new Revlon brand ambassadors are emblematic of the beauty, determination and attitude that reflect what it is for women to live boldly in today’s world,” said Garcia.

Gadot will be joined by four additional brand ambassadors, to be announced later in the month, who powerfully represent the ethos of living boldly and will too be featured as part of Revlon’s Live Boldly campaign.

In the end, “only love can truly save the world.” And maybe a bit of lipstick. Time to live boldly.

#liveboldly