Blake Lively deleted all her Instagram posts and massively culled her following list earlier this week – a move that appears to be a publicity stunt for her new movie.

Even if it is to promote her new film A Simple Favour, Ryan Reynolds is not pleased about being unceremoniously shaded by his wife.

When asked about it during an interview on Nova just hours afterwards, Reynolds responded in his typically dry style:

“Yes, she did. I’m very sad about that. Definitely stinks.

“It’s a terrible way to find out that I’ve been kicked out of the house, to be honest,” he continued. “Absolutely terrible. I don’t know where rage like that comes from.”

He also joked that he’d have to break the news to their daughters, James and Ines.

“‘Mummy unfollowed daddy on Instagram.”

Here’s hoping Blake re-follows Ryan soon, and their social media games continue.

thoughts?