Songstress Selena Gomez wants the world to know she’s equal parts sugar and spice, which is clearly the kind of woman Coach wants to attract to its new Autumn/Winter 2017 ready-to-wear and handbag collections.

To complement the images from her first official advertising campaign for the American brand, which were revealed yesterday, it has also released two short videos starring the 24-year-old. Both depict her getting ready for what is presumably a day out, then night out, dressed entirely in Coach.

In the first, she wears a cute floral flip dress, clutches a cup of coffee, rummages hurriedly through her closet for a jacket and eventually settles on a pink bag, called The Edie to finish off her outfit.

In the second, she saunters in studded heels to her mirror dressed in micro-shorts and matching jacket, preening and posing at her reflection as comments from supposed ‘viewers’ on social media feed down the side of the image.

Whether she’s drawing on her considerable acting skills or genuine activities, it’s easy to imagine you’re getting an insight into the real Selena at home, primping IRL. Watch both here for yourself.

Miss Sugar: The Edie

Miss Spice: The Rogue