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It’s official: even wildly famous American dream girl Selena Gomez – the world’s most followed woman on Instagram – gets star-struck, in a style royalty sense at least.
Her second advertising campaign for US brand Coach has been released ahead of the Spring Summer 2018 collection drop in February, and the images being utterly stunning (styling, lighting, makeup, setting – everything). But apparently, even international megastars feel stray butterflies.
“The first time I walked on set, I was a little nervous – I can get a little intimidated,” says Gomez of the shoot, which was set at sunset in New York with the Empire State Building in the background. “But [photographer Steven Meisel] is genuinely the sweetest, purest person. There are never a lot of people around and it’s very intimate. It’s beautiful.”
SEE GOMEZ’S FIRST CAMPAIGN FOR COACH AW17 HERE
Coach used its long-time creative dream team for the shoot, which was clearly done months ago before Gomez switched her natural brunette locks to blonde. (That just happened to be around the same time she made headlines by rekindling her on-off relationship with Justin Bieber.)
Along with Meisel, whose iconic status as a fashion photographer is global, make-up artist Pat McGrath and celebrity hairstylist Guido Palau worked their magic. “I always want to make sure I love the people that I’m around. It changes the entire atmosphere,” Gomez notes.
“You know you’re in good hands and learning from the best. That’s how it is with Stuart [Vevers], Steven [Meisel], Pat [McGrath] and Guido [Palau].”
Selena Gomez with Stuart Vevers
It’s hard to believe the 25-year-old only started her beautiful friendship with US luxury fashion brand a year ago.
In that time she’s starred in two mainline campaigns, two additional campaign videos, worn it to countless red carpet soirees and co-designed a smash hit handbag style called Grace with CDFA 2017 award winner Vevers.
As GRAZIA’s reported in the past Brit-born Vevers is widley credited as the man who put UK brand Mulberry back on the map before doing the same at Loewe, fuelling the It-bag craze of the 90s in the process.
WATCH: Coach Spring 2018 campaign video
Last year, Vevers won accessory designer of the year at the CDFA awards. Little wonder this advertising campaign puts its new bag designs in the spotlight as much as it does Gomez.
It was Stuart himself that convinced the performer to sign on with the brand. “Even before I met him, I had read a bunch of articles he had done and understood his vision for Coach,” she says. “He really wanted to make a young girl feel cool, but in her own right.”
GALLERY: ThE Coach Spring 2018 campaign IMAGES
