Move over millennial pink – there’s a far more sexed-up colour vying for your cult must-have status. Head-to-toe red is the stand-out hue across dozens of big name collections this season, with early trend adopters like Gigi and Bella Hadid already rocking scarlet suiting on the street.

Karl Lagerfeld (donning his Fendi design hat) sent Kendall Jenner down its runway in a long red fitted coat, red stiletto boots, red handbag and even giant red hoop earrings. Ditto for models at Givenchy who had two-piece red pants suits over high-neck red mesh top, red stiletto boots and even sequined red gloves and pouch bag. (Subtle, much?)

Giorgio Armani added a dash of black in the form of an astrakhan-look coat, hat and belt, offsetting a two-piece red pants suit with red cross-bar sandals and rose motifs on the bag. Likewise, Commes des Garcon, Prada, The Row, Proenza Schouler, Derek Lam, Jason Wu and Givenchy all had their own take on the same vein.

Another recent fan of colour-blocking in her own wardrobe, Victoria Beckham, had her models wear a simple red shift over a maroon-red knee-high boots. At Max Mara, it was red velvet overcoats over slouchy pants in the same fabric, a paler red roll-knee and darker red heels. Get the drift?

Given it’s been exactly 10 years this month since Valentino Garavani – who loved red so much he named his diffusion line after it – announced his retirement, it’s only fitting it found its way back into wardrobes in such an OTT way this season.

SHOP THE TREND

Credit: Pete Daly (photography), Dane Stojanovic (art direction), Rachel Sharp (fashion edit)

COLUMN 1 

OROTON, FORTE MEDIUM TOTE, $495. SHOP NOW   

IRO, AGNETTE JACKET, $520 AT REVOLVE. SHOP NOW 

EDIE PARKER, JEAN SOLID CLUTCH, $1143 AT SHOPBOP 

ASOS, STIRRUP TROUSER, $28. SHOP SIMILAR

VALENTINO, OPTICAL FRAMES, $291. SHOP SIMILAR

COLUMN 2

TIMBERLAND, BOOTS, $350. SHOP NOW 

MISSGUIDED, BERET, $15. SHOP NOW

FALLEN BROKEN STREET, FELT HAT, $100. SHOP NOW

SANTI, FRINGE CLUTCH, $235 AT SHOPBOP. SHOP NOW

IRIS & INK, SATIN MULES, $200 AT THE OUTNET. SHOP NOW  

MIMCO, TRANCE MINI HIP BAG, $299. SHOP NOW

HANSEN & GRETEL, VERA TOP, $129 AT DAVID JONES. SHOP NOW

COLUMN 3 

TOD’S, WAVE TOTE, $2855. SHOP NOW

LOCAL SUPPLY, SUNGLASSES, $50. SHOP NOW 

SALVATORE FERRAGAMO, SANDALS, $720. SHOP NOW 

BELLEVUE MONOGRAM, CLUTCH, $80. SHOP NOW 

PALM SWIM, BIKINI TOP, $95. SHOP NOW

PALM SWIM, HIGH BIKINI BOTTOM, $80. SHOP NOW 

SALVATORE FERRAGAMO, BARRETTE, $180. SHOP NOW 

GUCCI, WATCH, $1825. SHOP NOW

KAREN WALKER, PURSE, $410. SHOP NOW 

THIS ARTICLE FIRST APPEARED IN THE GRAZIA SS17 PRINT EDITION. TO SUBSCRIBE, CLICK HERE.

thoughts?