Pink has undoubtedly taken the beauty centre stage of late. Shiny, saccharine, annoyingly millennial; such is its versatility, it has the hallmarks of that ‘perfect’ colour in the beauty realm, and has been the star shade of 2017 / 2018. But, there’s a new kid (or colour) on the beauty block. Time to enter the purple circle.

Purple, in all its iterations – mauve, violet, indigo, lavender – is a polarising colour. Shady it may be to some, for others, it renders magic, royalty and childhood. For us makeup folk, it evokes a wondrous world of beauty potential.

Of course, those with green eyes will be familiar with the age-old adage that purple enhances green pigments. Green-eyed madame or not, purple is actually a universally flattering shade, looking equally beautiful on those with hazel and brown eyes. Mauve and lavender, in particular, have a subtle transparency to them, making the shade wearable.

With the shade promptly making its mauve into makeup circles, time to let it purple rain with the following.

matt lipstick
Are you game enough to parade a purple pout? If so, slick Freedom – a rich, vibrant violet – from the just released L’Oreal x Balmain range and be part of the #balmainarmy.

L’Oreal Color riche x bal main lipstick in 467 freedom, $17. shop now

Creamy Eyeshadow
Impart a sheer, lurex veil across lids with a purple-pigmented cream shadow like RMS Beauty Eye Polish in Magnetic. Warm between fingers and dab across lids, for a dreamy metallic wash of plum.

RMS Beauty Eye Polish in Magnetic, $40. SHOP NOW

heavenly highlighter
For an ethereal flush, dust this bouncy, weightless highlighter across cheekbones, cupid’s bow and under brow for a dose of lilac luminosity that will enliven the face with prismatic colour.

Stila Heaven’s Hue Highlighter in Transcendence, $46. SHOP NOW

Purple Polish
Take the trend to your mitts, and paint this high shine lilac lacquer on nail beds. For the shade skeptics, this is the perfect entry level way to embrace the mauve move.

OPI Infinite Shine Icelandic Collection in One Heckla of a Color, $23. SHOP NOW

liquid lip
Richly pigmented and matte in finish, a liquified purple lipstick ticks all the beauty boxes. Lacquer up with Revlon’s new Ultra HD Matte Metallic Lipcolour, which, despite boasting a matte finish, has a beautifully subtle sheen.

Revlon Ultra HD Matte Lipcolor Metallic in Glam, $25. SHOP NOW

Tile Image: Instagram, @hungvanngo