After a stellar sell-out run in the US and UK, the Gigi Hadid x Maybelline NY collection is due Down Under next month. Saturday 9th December, to be exact.
Available exclusively in Priceline, the limited edition collection features two distinct looks; East Coast Glam and West Coast Glow, looks which are signature to Gigi’s personal brand of beauty. From her home base in NYC to her home town in LA, it also pays beauty homage to the model’s nomadic lifestyle. The Jetsetter Palette, “Gigi’s secret weapon,” is an ode to Gigi’s life on the road (or plane); all the beauty essentials you need to look photo ready, on the fly, in one pretty palette.
Each look will represent the model’s favourite makeup style in a bi-coastal beauty range comprising contour palettes, liquid eyeliner, fibre mascara, lip liner, liquid strobe and lipstick. East Coast Glam is inspired by the boundless buzz and energy of New York City; more urban in tone, the range is edgy and sexy and just the beauty antidote for back-to-back meetings and late night bar hopping.
Whilst the West Coast Glow embodies Gigi’s hometown and the relaxed, sun-drenched vibes of LA. Born and raised in California, Gigi depicts that famed Californian “glow” like no other, and has encapsulated it in the form of palette and product.
An accessible curation of Gigi’s beauty staples, the range will feature shades synonymous with both her off-duty and red carpet look: golden metallics, peachy pinks and of course, the nude lip, whilst bold reds and inky blacks comprise her New York collective. With the help of Maybelline magician and Global Makeup Artist Erin Parsons, the dual collection encompasses all that Gigi represents beauty wise and, like all Maybelline, is wearable and purse-friendly.
With the imminent arrival of Hadid hysteria, mark your calendars. Maybe you’re born with it, maybe you’re not – either way, the collection will be a sell-out.
Exclusive to Priceline, selected products will be available nation-wide in store with the entire collection accessible to shop online from 9am Saturday 9th December 2017.