Just when we thought our hype barometers couldn’t point any higher, given it’s mere days until the much-publicised capsule collection by Erdem Moralioglu for H&M hits stores globally, the brand has released overnight a short film to celebrate the collaboration of epic proportions.
Still, you’d expect nothing less of a mini-movie by the man who gave visual feasts like feature films Romeo + Juliet, Moulin Rouge! and The Great Gatsby, especially when he has an impressive production budget to play with and his brilliant, Oscar-winning wife Catherine Martin by his side as production designer and producer.
It may be just over four minutes long, but the clip called The Secret Life of Flowers has its own darkly romantic script, wildly attractive young actors, mysterious Downton Abbey-vibe setting and a haunting soundtrack by hit Brit electronic trio Years & Years, touted by music bible NME as “the most important pop band of our time”.
Caught your interest yet? Just wait until you watch it (here, below). While we don’t want to spoil the plotline too much, it centres around two handsome young friends who drive to a stately home in the English countryside overgrown with magical flowers so it’s always spring. A love triangle ensues.
It’s dark, it’s filled with florals, the Erdem x H&M clothes are stunning, and you’ll finish the clip wanting to know more about the charismatic young lead actors – Hero Fiennes Tiffin (nephew of Ralph and Harry Potter child star all grown up), Tom Rhys Harries and Ruby Dagnall – before you watch it over again. Hot tip: supermodels Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward all make cameos too.
“He’s got great scope to explore his creative mind and he lets you do the same – he unlocks people,” says white blonde lead actor and model Harries of Luhrmann, who wrote, directed and produced the film. The young Welsh talent, who already has a slew of movie appearances under his belt, steals the show from even acclaimed veteran actress Dame Harriet Walter in this film.
“My job was to craft a narrative that reflected [Erdem’s fashion design] sensibility,” says Luhrmann. “I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.”
Job done, Baz. We’re enthralled. If only they offered Oscars for fashion campaign clips.
The Erdem x H&M collection will be available in selected H&M stores from November 2.