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The beauty world is Kylie Jenner’s oyster. Privy to almost any product, Jenner literally has the pick of the bunch when it comes to beauty products, so when she uses and endorses something (unpaid), you know it’s good – and worth trying.
This was was the case in a recent Instagram upload by sister Kim Kardashian. Sharing “Kylie’s Makeup Counter” with the world, there was a particular foundation which caught our eye. Why? It’s the first foundation from sponge superheroes, beautyblender – the brand that revolutionised the way we wear foundation with their clever, seamless blending sponges.
Known for its iconic, bouncy blender (a makeup applicator which actually became famous thanks to the Kardashians), the brand has just launched a foundation to blend with – the beautyblender Bounce Liquid Whip Long Wear Foundation – and it featured in Kylie’s beauty haul.
Developed with a first-to-market high speed HyperWhip™ process, the liquid whip formula is whisked into a “light as air” texture for unparalleled blendability on the skin. But, it takes two to tango, or bounce; add a beautyblender sponge and the dream foundation equation is complete.
Not yet available in Australia, Bounce Liquid Whip Long Wear Foundation is set to launch on January 15 at Sephora stores nationally and online at Sephora.com.au.
Despite owning her own beauty brand – Kylie Cosmetics – it seems even Kylie Jenner deviates from her personal makeup line for the right product.
January can’t come soon enough.
