We’ve always known that the world’s foremost luxury jeweller Tiffany & Co. draws inspiration from nature and is committed to responsibly sourced gems and stones. But with the launch of its second #KnotOnMyPlanet, a social media campaign raising awareness of the crisis facing elephants stemming from the illegal poaching and trafficking of their grand ivory tusks, Tiffany is putting its money where its mouth is.
Tiffany Save The Wild, the iconic brand’s first-ever philanthropically driven collection, will see 100 percent of the collection’s profits donated, guaranteeing a minimum contribution of USD $1,000,000 to the Elephant Crisis Fund (ECF) by January 2019.
Credit: Instagram @tiffanyandco
We have a sneaking suspicion this is a figure the iconic jeweller will have little difficulty reaching. An exercise in Tiffany’s signature refinement, the collection carefully crafted charms and brooches are rendered in rose gold or silver in a sculptural configuration that is indubitably elephantine in composition.