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Today’s International Women’s Day theme is #BalanceForBetter. This progressive ideal is so apt for where we are at the moment in the plight for women’s rights. It’s a focus on bringing balance and equality to the sexes, not glory from one to the other. At the moment, women are still majorly underrepresented in big business and within government cabinets, they are more likely to retire without financial independence and still, on the whole, receive salaries that do not match those of their male equals.
On a more horrific level, devastating rising statistics of domestic violence are reported on almost a daily basis. Not to mention the constant uncovering of male celebrities, sports stars and notable personalities abusing their positions of power by taking sordid advantage of women.
So, today is about making noise. Shining a light on the injustices, the violence and the archaic imbalances to positively campaign for a better future. Fashion companies around the world, are helping to voice this change through slogan products, activations and fundraising for women’s charity organisations so you can actively get involved right here, right now.
Jewellery brand Pandora have partnered with tech-charity i=Change for their Shop for Change venture. $5 from every eComm sale today will go to the i=Change projects which supports programs for the empowerment of women and children. Pandora have even released two beautiful ‘Female Empowerment’ pieces especially for today.
Net-A-Porter have signed on designers such as Isabel Marant, Victoria Beckham, Rosie Assoulin and Kym Ellery to design special one-off tees for their Women For Women International campaign. A range of very chic charity tees that have already been spotted on celebs like Gisele Bündchen, Diane Kruger and Elle Fanning now available on their website. One hundred percent of profits will go a UK charity that supports female survivors of war.
Australian bohemian favourite Tigerlily has partnered with Share The Dignity, an initiative that helps to provide everyday essentials to women who are suffering from poverty and homelessness. Tigerlily, along with artist Isabelle Feliu, have designed a range of adorable $10 tote bags, and for each sold they will donate two new items of clothing to the charity.
Aussie label Cotton On have also announced a special charity today, donating $10 from the sale of a selection of empowering slogan t-shirts to women’s education foundations.
There’s no doubt that we are moving towards are more balanced and equal future (right now there is the highest percentage of women in US congress ever! Captain Marvel is a woman!) and the progressive nature of the past few years has seen a sudden and dramatic leap in support for the cause through movements like MeToo and TimesUp. But continual education is key. Raising our future generation to know that they are worthy, equal and powerful regardless of their gender is the only way forward.
