That Tommy Hilfiger sure knows how to make a global footprint. Last month, the quintessential American brand flew its wares to the Far East for a celebrity supermodel-studded runway show covered exclusively for Australia readers by GRAZIA.

This week it’s flipped things west – or Western Australian to be specific – by opening the state’s first full-price retail store in Perth’s swanky Claremont Quarter shopping complex.

Harlow and Baldwin in the Tommy Hilfiger American Icons campaign

West-side fans of the brand can now shop pieces of the Tommy Icons collection – fronted by global campaign faces Hailey Baldwin and GRAZIA Australia cover-star Winne Harlow – in person.

The 130-square-meter boutique brings Australia’s total number of full-price store destinations to a neat dozen, and in signature brand style takes its interior cues from nautical lifestyle – one of Hilfiger’s long-time sources of design inspiration.

Inside Perth’s first full-price Tommy Hilfiger store. (Credit: Supplied)

Tommy Hilfiger also recently launched its online retail offering to Australian customers, making it easier to shop women’s, men’s and children’s Autumn/Winter 2018 mainline, American Icons collection, Tommy Jeans and Swim from anywhere nationwide. The fact that lucky Perth fans also have access to all-the-above in-store now is simply a bonus.

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