There was no sign of Melbourne’s greying cityscape inside Runway 7 at the Virgin Australia Melbourne Fashion Festival, rather, a world of rainbow colour and unrelenting sartorial optimism. Closing VAMFF the only way GRAZIA and Icon knows how – with a big party – the finale was one of epic proportions. There was acid colour, souped-up streetwear and urban flourishes, which all came together with spectacular finesse under the big top (Melbourne’s Royal Exhibition Centre).

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by Sister at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

Styled by Peter Simon Phillips with visuals by Byron Spencer and music by Jonny Seymour, seven of Australia’s best designers – a mix of design dab hands and new kids on the block – came together in the ultimate display of wearable cool. There were the Bondi cool cats; P.E. Nation, TEN PIECES and Double Rainbouu, who showed us exactly what to wear with a No. 8 in hand above the Iceberg’s pool (note: sneakers are totally acceptable for a Spritz).

Then the beautiful, Melbourne-based double acts; SISTER, HANDSOM and LIMB, fashionable duos who craft joyous pieces with a focus on sustainability and clean, unpretentious design.

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by Handsom at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

And of course the ultimate sartorial symphony, Client Liaison Deluxe Line, who have fused their electro-synth pop beats with equally catchy design.

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by Client Liaison Deluxe Line at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

In a show of highlights, special mention goes to SISTER’s beautifully tailored boiler in juicy lime and a burnt caramel corduroy twinset that every suitably stylish sister should consider for their autumnal wardrobe.

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by Sister at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

Fashion’s happiest hue and current obsession – marigold – made an appearance in myriad designer’s work; seen at SISTER in the form of turtlenecks, cut from leather at LIMB and spliced across bodysuits at Client Liaison.

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by Limb at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

While dining impresario Maurice Terzini turned down the ‘Bondi’ dial on label TEN PIECES, bringing a brooding, black aesthetic which felt much more Melbourne. A chunky Doc Marten anchored the collection in Melbourne ‘Northside’ grunge, while a bucket hat still said Bondi.

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by Ten Pieces at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)And the humble Anorak got the P.E. treatment; spliced in bold block colour, puffed-up and paired with polarised goggles (which would work equally well in Bondi as they would in Buller).

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by P.E. Nation at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

Along with athletic layering and logomania (a P.E staple), pleats + lycra was the surprise winner, with Pip Edwards and Claire Tregoning’s move from athleisure to ready-to-wear a successful one.

MELBOURNE, AUSTRALIA – MARCH 09: A model showcases designs by P.E. Nation at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

The ultimate display of street meets style; Runway 7 was a sartorial spectacle for those with their finger on the pulse. A band of fashion’s coolest kids who loudly, proudly wear their heart on their sleeve. Perhaps the only thing louder was the After Party.

MELBOURNE, AUSTRALIA – MARCH 09: Islamic model Hanan Ibrahim, showcases designs by Client Liaison Deluxe Line wearing a hijab at Melbourne Fashion Festival on March 9, 2019 in Melbourne, Australia. (Photo by Naomi Rahim/WireImage)

 

thoughts?