Straight out of a co-working space in Soho, NYC, Victoria Beckham’s much-hyped beauty line has finally launched. The in-house brand, simply called Victoria Beckham Beauty, has come to market with an eye-focused collection, comprised of a Smoky Eye Brick, a Lid Lustre shadow, and Satin Kajal Liner. The launch is presumably off the back of Beckham’s wild success when she collaborated with Estee Lauder on capsule makeup collections in the past. Both releases (there were two) sold out within days, proving that Beckham was savvy when it came to consumerist beauty habits.
While the three eye products are all that’s currently available, there’s plenty more to come, including lips and skincare. According to the brand’s website, sustainability, education, and transparency are all a focus, as well as clean formulas free of toxic chemicals. That doesn’t mean VB has had to scrimp on luxury though – aside from sleek packaging, the range boasts beautiful colours (like navy blue and platinum) and expensive-looking textures. The vibe is a soft, glittering smokey eye – not surprising given Beckham’s love for sleek evening wear.
Th best part is that the line ships internationally (!!!), so you don’t need a plane ticket to get your hands on it. Shop the full range here.