He might have an impressively fancy title for a fashion designer but Hugo Boss Chief Brand Officer Ingo Wilts is an unquestionable master of minimalist designer dressing.
For his third runway show as returned design boss of BOSS (he replaced of Jason Wu who departed the top job in early 2017), the German designer showcased a tight collection of menswear and womenswear featuring the brand’s signature leather, asymmetric tailoring, sports luxe trenches and geometric prints.
(Backstory: Wilts was the creative director from 2004 to 2009, before stints at Kenneth Cole, Elie Tahari and Tommy Hilfiger, making his return to BOSS somewhat of a prodigal move.)
But it was the collection’s colour palette – which I suggest you view as a collective whole by clicking through the runway gallery for full impact – that provided the catwalk punch. Neutral grey, pink and pink pieces were brought to life with rich burgundy and occasion yellow accents. The all-white surrounds of the show venue were a literal blank canvas.
For this combined men’s and women’s collection, BOSS looked to the coastal cities and modern houses of California for inspiration. That relaxed city-meets-beach lifestyle the state’s most famous for explains the more laid-back tailoring, easy fabrics and natural colours that starred.
While not gender neutral – the gents’ looks were certainly for gents, the ladies’ for the ladies – this was a cohesive collection for anyone wanting to look luxe without trying too hard. Consider it Calfornia dreaming, minus the Hollywood excess.
WATCH THE HUGO BOSS SS19 RUNWAY SHOW HIGHLIGHTS