Victoria’s Secret 2018
When Kaia Gerber quite literally floated down the Maison Valentino runway in a sea of plucked pink ostrich feathers, it wasn’t the dress that left show-goers aghast. Her hair – in all its bouffant glory – was the high point. Backcombed with brilliance and exaggerated at every end, the ‘do breathed new meaning into big.
The hairstyle – created by Guido Palau – was almost spoof-like in its articulation, a kind of stylish, stylised send-up of an ’80s super. And naturally it was Gerber who was bestowed with the head of hair – uncanny in her likeness to mama Cindy – she channelled Crawford with this very haute take on hair. It was a little history repeating – but even bigger and better.
Of course, there was back-coming and hairspray aplenty, but it took a hair village to complete the ‘do. Palau attached six hairpieces and foam padding to create the now iconic hairstyle, plus a hefty dose of volume foam and blow-drying. It was as voluminous as hair comes; bouffant, exaggerated, heaven-grazing, and after a long-standing love-affair with lived-in locks, it signalled a return to big hair. It signalled a return to glamour.
A return to the big and the bouffant; take your tresses to towering heights with a little volume and a lot of attitude. Cue the backcomb.