We all love someone brilliant who doesn’t take themselves too seriously. In a similar vein, when a revered clothing brand cloaked in couture history throws a little clever-crazy into the mix, it’s pretty much impossible for fashion-land to resist the result.
Marc Jacobs knew it way back in 2000 when he commissioned graffiti artist Stephen Sprouse to neon decal his cult bags for Louis Vuitton – cue, stampedes to counter and a sea of wannabe counterfeits. Karl Lagerfeld weaves it into every Chanel runway show he creates. But it’s Valentino’s whimsical new capsule collection that’s making our collective hearts at GRAZIA beat faster right now.
Because if a Rockstudded backpack covered in hibiscus flowers doesn’t catch that street style photographer’s attention, what will?
The Italian superbrand’s limited edition Valentino Hawaiian Couture capsule collection channels its usual laid-back luxe, but is further proof newish creative directors Pierpaolo Piccoli and Maria Grazia Chiuri (best middle name ever, no relation) are totally clued-up on what cameras and cool customers are wanting right now.