Recently, I embarked on a brow voyage to The Pink Palace, aka, Benefit Cosmetics HQ, for a brow pick-me-up. Indeed, it was three-thirty and it was Wednesday, so a case of Hump-Day-three-thirty-itis needed to be treated, and what better way than with a little brow love.

I naturally have quite well-endowed arches, but my tails are frustratingly sparse – they just don’t measure up to the rest of my bush (brow). I am, however, notoriously fussy when it comes to my face, and with brows playing such a pivotal role in your overall facial topography, I am even more punctilious with my caterpillars (much like McDonald’s is with with their Golden Arches) than other features. But alas, my deficient tails needed some tendril TLC, and Hannah Mutze, National Brow Artist for Benefit Australia, convinced me to try the tint. Ten minutes, a few plucks and some great chat later, I was presented with that iconic candy pink Benefit mirror. It was love at first sight. My tails were positively thicker, fuller and juicier. They now matched the rest of my brow, and order had seemingly been restored to my face (for now). I was converted. All hail the tint.

Like me, however, a lot of ladies (and men) are fearful of the tint. Here, Hannah gives us 13 great reasons not to be. Paint away.

1. Brow tinting is the easiest, quickest way to make the brows look thicker…
Fuller and more defined for up to three weeks. Bushy come at us.

2. It’s like waking up with makeup
Maybe she’s born with it, maybe it’s brow tinting.

3. Suitable for brows of all shapes, size and ages
It doesn’t discriminate. #voteyes

4. Benefit Brow Bars will have your brows tinted in no more than 10 minutes
Because we love a quickie.

5. Perfect for those growing out over-tweezed brows
As it defines and adds colour to fine, new baby hairs.

6. Colour is customised to suit the individual brow
Making brow tinting an option for the most platinum of blondes through to the most raven of blacks.

7. Colour ranges from light honey blonde through to black
Taste the (brow) rainbow.

8. Colour gradually and evenly fades out
Meaning no nasty regrowth.

9. Brow tinting does not damage the hair
Safe and sound, even for the most sensitive soul.

10. Brow tint can be applied where it’s needed the most
Allowing for colour ‘touch ups’ to fill gaps or define tails, you can cover just your nude bits.

11. Naturally dark brows can benefit from brow tinting, too
It will provide even colour through the brow and build fullness by darkening the finer hairs that surround the brow. Luxuriant and lush all the way.

12. Brow tinting is 100% waterproof and requires no down time
Making it summer’s best friend. Dive in.

13. Provides a guide for brow styling
Simplifying your morning routine. Hello, Snooze.