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Zara, arguably the world’s biggest high street fashion brand, has launched its first beauty line.
Inspired by the behind-the-scenes magic of each new Zara campaign, Zara Beauty – a dedicated lip line, pays homage to the beauty of backstage.
A global launch – and a first for the fashion behemoth – Zara enters the beauty space with a makeup staple: lipstick. A thoughtful and considered foray into one of, if not the most powerful makeup categories, lipstick is unwavering in every woman’s beauty look (and bag). Just one slick can set the mood, boost our confidence and unravel creativity, possessing the ultimate transformative prowess. And it is this which Zara have tapped.
With the aim of melding quality, innovation, fun and affordability, Zara’s first makeup launch acquires the knowledge and expertise from top-notch professionals in the industry, to present long-lasting, spectacular, ready-to-wear matte lipstick shades. Designed in LA, made in France, the new lipstick offering includes: ULTIMATTE – a velvety-matte lipstick in 12 deeply pigmented shades, HI MATTE – 8 one-stroke application, full matte liquid lipsticks and the ULTIMATTE TRIO SET – an exclusive set of three ULTIMATTE lipstick shades and a limited-edition lip kit from the AW’18 ZARA WOMAN shoot.
The fashionable palette includes perfect nudes, rich reds – even a daring lilac (for the truly fashion-forward), and come packaged in beautiful individual boxes which recall retro 35mm film canisters. Stylish lipsticks, indeed.
With the legendary Pat McGrath at the makeup helm of the AW’18 ZARA WOMAN campaign, the backstage beauty heroes are celebrated in an all-new light, immortalised for the consumer, forever.
zara beauty is available today both online and in-store nationally.
Shop the look
Zara beauty ultimatte lipstick, $20. shop now
