Guido Palau

Guido Palao_optimised

Global Creative Director, REDKEN Credit: Supplied

Born: February 4, 1967 Nationality: English Lives: New York City, Unites States Education: Vidal Sassoon Salon, London

If Instagram was gospel, one would be forgiven for thinking there were more influential ‘trendsetters’ backstage at fashion week than bobby pins. In reality, however, there’s only an exclusive few truly deserving of the term and one of them is legendary hairstylist, Guido Palau. Creative Director of Redken since 2005, Palau is a firm fixture in the fashion week arena and averages around 30 shows each season across the four cities, coifing for brands such as Prada, Marc Jacobs, Valentino, Louis Vuitton, Versace, Balenciaga, Saint Laurent and many more. But as industry insiders will attest, his influence is felt far beyond a few quick moves with a Mason Pearson.

Palau’s talent and vision sparks true hair trends and plays a hand in how women wear their hair away from the runway and on the streets season after season. 

Spending the 1980s honing his skills in various salons around London, Palau’s big break came when he was selected to style the supermodel strands of Christy Turlington, Linda Evangelista and Naomi Campbell on the set of George Michael’s Freedom music video. Palau’s passion for editorial styling was soon cemented and his work alongside photographer David Sims was featured in fashion magazines and cult campaigns for Calvin Klein. After directing the hair for the American designer’s 1994 fashion showcase, Palau’s pace picked up. So did his client list for that matter; he creating the looks for Versace and Alexander McQueen’s campaigns and catwalks. From bringing back braids and bows via Valentino’s Spring/Summer 2012 and Louis Vuitton’s SS13 shows respectively, to making blunt bobs the must-have chop after Marc Jacobs’s Autumn/Winter14 and beyond, Palau’s work as Redken’s Global Creative Director and undeniable understanding of ‘cool’ has allowed him to spearhead many major hair trends over the past decade, while his editorial work has since featured in countless publications. 

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Palau's work as seen at Isabel Marant Autumn/Winter 2016 at Paris Fashion Week

CREDIT: NOWFASHION