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Jasmine Sanders and Lottie Moss for Bulgari Credit: Ellen von Unwerth 

For a classic Roman house steeped in history, Bulgari has made a pretty savvy modern habit of aligning with hot young things with reams of style and street cred.

First, Victoria’s Secret supermodel and Swift Squad founding member, Lily Aldridge – last count, 5.2 million followers on Instagram – was named the brand’s new global ambassador in 2016, fronting a slick advertising campaign shot by Mario Testino.

Then earlier this year, Bella Hadid (Insta-tally 14m+ and rising) joined the Bulgari famiglia, after being appointed face of its Autumn/Winter 2017 accessories range, including the brand’s now signature Serpenti bag style with its gilded snake-head motif.

And now, American model-slash-actor Jasmine Sanders – aka Golden Barbie, as she’s known on social media, where she has 2m+ ‘friends’ – joined the clan. With exotic looks and striking green eyes, Sanders is a close friend and oftentimes travelling companion to Kim Kardashian, with the pair often cropping up on one another’s feeds.

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Jasmine Sanders (aka Golden Barbie) fronts the newest Bulgari Serpenti campaign Credit: Ellen von Unwerth

The 26-year-old catwalk star and former Ralph Lauren face who dates popular US television presenter, Terrence J (former host of E News!) fronts the launch campaign for Bulgari’s new Serpenti Twist watch.

She’s joined by two more models-of-the-moment, Lottie Moss (younger sister of Kate) and Caroline Vreeland (grand-granddaughter of magazine legend Diane) in the glam 70s-vibe shots shown throughout this article, all captured by photographer and film-maker Ellen von Unwerth.

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Sanders, Moss and Caroline Vreeland for Bulgari Credit: Ellen von Unwerth

And the other star of the snaps? The any-occasion Serpenti Twist, a double wrap-around watch which comes in steel or pink gold, both with and without diamonds in the face, and interchangeable straps in calfskin or Karung, the very soft skin of a non-venomous water snake. Like Golden Barbie’s addictive social feed, it’s waiting for your perusal in Bulgari boutiques right now. Prices start at $5650 for the non-diamond face and black Karung strap.

thoughts?